La Petrona

Naming, visual identity, and illustrations for Vinos Naturales “La Petrona”, a natural wine bar and shop in Guatemala City.

The brand takes inspiration from people and liquor stores of old. At the same time, the use of the flowers in the illustrations is a wink to a famous nickname of Guatemala, also known as “The land of eternal spring”, a vibe that goes along with the culture of the natural wine world.