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La Petrona

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Naming, visual identity, and illustrations for Vinos Naturales “La Petrona”, a natural wine bar and shop in Guatemala City.

The brand takes inspiration from people and liquor stores of old. At the same time, the use of the flowers in the illustrations is a wink to a famous nickname of Guatemala, also known as “The land of eternal spring”, a vibe that goes along with the culture of the natural wine world.


Pablo Pérez
Creative Direction

Pablo Pérez
Art Direction

Pablo Pérez
Web Development

Pablo Pérez
Everything

Pérez
Branding Photography

Pablo Pérez
Photography

Isa Mendez

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Isa Mendez for Forbes Centroamérica.

Portrait session for our friend Isa, founder and director of Antara Studio for her recent feature on Forbes Centroamérica.


Pablo Pérez
Creative Direction

Pablo Pérez
Art Direction

Pablo Pérez
Web Development

Pablo Pérez
Everything

Pérez
Branding Photography

Pablo Pérez
Photography