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Naming, visual identity, art direction, and photography for Mina Mini Atelier, a dressmaking workshop focusing on handmade bridal wear.

The name translates to “firefly” and aims to celebrate and promote the diversity and acceptance of every body type, form, and size, encouraging every woman to “wear their inner light”.


Pablo Pérez
Creative Direction

Pablo Pérez
Art Direction

Pablo Pérez
Web Development

Pablo Pérez
Everything

Pérez
Branding Photography

Pablo Pérez
Photography

La Petrona

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Naming, visual identity, and illustrations for Vinos Naturales “La Petrona”, a natural wine bar and shop in Guatemala City.

The brand takes inspiration from people and liquor stores of old. At the same time, the use of the flowers in the illustrations is a wink to a famous nickname of Guatemala, also known as “The land of eternal spring”, a vibe that goes along with the culture of the natural wine world.


Pablo Pérez
Creative Direction

Pablo Pérez
Art Direction

Pablo Pérez
Web Development

Pablo Pérez
Everything

Pérez
Branding Photography

Pablo Pérez
Photography

Isa Mendez

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Isa Mendez for Forbes Centroamérica.

Portrait session for our friend Isa, founder and director of Antara Studio for her recent feature on Forbes Centroamérica.


Pablo Pérez
Creative Direction

Pablo Pérez
Art Direction

Pablo Pérez
Web Development

Pablo Pérez
Everything

Pérez
Branding Photography

Pablo Pérez
Photography

La Petrona

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Product photography for Grana Coffee in collab with Antara Studio.


Pablo Pérez
Creative Direction

Pablo Pérez
Art Direction

Pablo Pérez
Web Development

Pablo Pérez
Everything

Pérez
Branding Photography

Pablo Pérez
Photography

Editorial campaign for Cruzada, a sterling silver handcrafted jewelry in Mexico and Guatemala City.


Pablo Pérez
Creative Direction

Pablo Pérez
Art Direction

Pablo Pérez
Web Development

Pablo Pérez
Everything

Pérez
Branding Photography

Pablo Pérez
Photography