Mina Mini

Naming, visual identity, art direction, and photography for Mina Mini Atelier, a dressmaking workshop focused on handmade bridal wear.

The name translates to “firefly” and aims to celebrate and promote the diversity and acceptance of every body type, form, and size, encouraging every woman to “wear their inner light”.

La Petrona

Naming, visual identity, and illustrations for Vinos Naturales “La Petrona”, a natural wine bar and shop in Guatemala City.

The brand takes inspiration from people and liquor stores of old. At the same time, the use of the flowers in the illustrations is a wink to a famous nickname of Guatemala, also known as “The land of eternal spring”, a vibe that goes along with the culture of the natural wine world.

El Capataz

Naming, branding, and art direction for El Capataz, a bar located in Xela City, Guatemala.

The brand’s concept is inspired by La Danza de Toritos (The Bull’s Dance), a folkloric tradition still active in Quetzaltenango and other country departments. This dance dates back to the XVIII century and tells the story of the mayoral (capataz) of an estate that forbids the cowboys to tame an angry bull, so they get him drunk to be able to do so.